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Education:

Louisiana State University                                                                                                                                                  May 2021

Bachelor of Arts, Mass Communication

Concentration: public relations; Minor: business administration; Honor: cum laude

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Work Experience:

Director of Communications & Public Affairs, Louisiana Dental Association                    January 2021 - Present

  • Work with the Council on Government Affairs and contract lobbyists to monitor governmental affairs and develop communications for advocacy efforts. Throughout the 2021 and 2022 Legislative Sessions, four legislative bills were passed, and over $2.6 million in state funds were obtained for dentistry.

  • Write editorials and design display advertisements for quarterly publications in the Journal of the Louisiana Dental Association, a 40-page dental magazine that is distributed to nearly 2,000 subscribers.

  • Collaborated with the Louisiana Department of Health and CDC to approve oral health providers into the 1B priority level to receive the COVID-19 vaccine before the general public.

  • Support the planning, communication efforts and implementation of the Louisiana Mission of Mercy, a free dental clinic that provides over $1 million of dental services to the community.

  • Created an online career center for dental students and oral health personnel to find job opportunities throughout Louisiana and surrounding states.

  • Increased social media engagement by highlighting dentists’ successes and capturing testimonials of how LDA membership benefits their profession. 

  • Completed a grant application and created a marketing plan to secure a $5,000 grant from the American Dental Association to promote the ADA Third-Party Payer Concierge, a support service for dental insurance-related questions.

  • Create marketing strategies to increase registration for 10 annual events to provide 36 hours of continuing education hours to oral health personnel. These events provide roughly $88,000 to the LDA and LDA Foundation each year.

  • Host engagement programs with the LSU School of Dentistry to be a support system for dental students and to recruit new members succeeding graduation.

  • Obtain media coverage throughout the state to ensure dental accomplishments within the association, their practices and personal lives are told through traditional media and social media. Secured media coverage in The Advocate, LSU Annual Report and local publications.

  • Identify corporate partners to endorse through the for-profit subsidiary of the association to provide members with exclusive savings of over $8,000 per year on products and services for their dental practices and homes. Meet on a quarterly basis with over 30 partner companies to execute marketing plans to members.

  • Manage email communications and produce a bi-weekly email newsletter for distribution to over 2,900 LDA members and nonmembers via Constant Contact. The email open rate has increased by 20%.

  • Collaborated with the membership director to create campaigns to recruit nonmembers into the association.

  • Developed a brand new website for the LDA using Sitefinity, which will launch in September 2022. The previous website was created in 2012.

  • Created the Molar Minute, a monthly video series, as a modernized way to receive news and updates on the associate and within dentistry.

 

Communications Intern, Greater Baton Rouge Food Bank                                      August 2019 - December 2020

  • Prepared materials for publication in the Business Report and Giving Guide.

  • Wrote blogs, fact sheets and feature stories for the website and newsletter.

  • Designed social media graphics and departmental flyers using Canva.

  • Assisted in planning two major fundraising events: Slice of Life Golf Tournament and Empty Bowls.

  • Planned and executed social media campaigns for Giving Tuesday, a global generosity movement. In 2019, the strategic campaign efforts surpassed the previous year by $5,000 in donations.

  • Maintained the Greater Baton Rouge Food Bank’s website using WordPress.

  • Served as the photographer for all major check presentations, large food distributions and other special events.

  • Transitioned community outreach events to virtual by planning, producing and editing video content during the COVID-19 pandemic. 

  • Managed the social media presence and created relevant content to increase engagement and brand awareness.

  • Assisted in developing and executing crisis communication plans due to the COVID-19 pandemic.

  • Served as the primary point of contact for the Office of the Mayor when planning and executing food distributions that can serve up to 1,800 households.

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Account Associate, Bandwagon                                                                                                          June 2020 - August 2020

  • Assisted the agency and its clients  with public relations, account management and website content development.

  • Used Muck Rack to build media lists to pitch journalists to secure media coverage for clients.

  • Secured media coverage for Spuddy's Cajun Cooking Experience to be featured on Out to Lunch Baton Rouge.

  • Created travel and tourism-related blog posts for clients' websites. 

  • Created professional development blogs for Bandwagon’s website.

  • Reviewed existing websites to incorporate new, exciting and engaging content.

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Brand Ambassador, truth initiative                                                                                                                              June 2020​​

  • Worked as a seasonal representative for the Intern Queen Agency as a hand-selected brand ambassador to promote truth initiative's national College Activist program to the college demographic on social media.

  • Created promotional social media content to be delivered in a timely and efficient manner to be approved by both the Intern Queen and truth initiative's marketing department.

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Brand Ambassador, Community Coffee                                                                        August 2019 – December 2019

  • Worked as a seasonal representative for the Intern Queen agency as a hand-selected Community Coffee representative promoting the new Iced Lattes, which generated sales traffic in the Baton Rouge market.

  • Created promotional social media content to be delivered in a timely and efficient manner to be approved by Intern Queen and Community Coffee.

  • Hosted a Community Coffee tabling events at LSU's Fall Fest, distributing samples to over 4,000 students.

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Brand Ambassador, Hallmark                                                                                         August 2019 – September 2019

  • Collaborated with the InternQueen agency to plan a social media marketing plan to highlight Hallmark cards.​

  • Posted one Instagram static post and story highlighting Hallmark cards.

  • Analyzed the social media posts engagement activities. 

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​Communications Intern, LSU Residential Life                                                                        May 2019 - August 2019

  • Created monthly blog posts, monthly newsletters, social media content and website content development.

  • Managed all videoing, producing and editing video tours of the on-campus housing options to be published on YouTube. 

  • Produced virtual tours on Instagram Stories to be highlighted on each residence hall’s social media account. 

  • Promoted the benefits of living on campus by managing each individual residence hall’s Instagram and Twitter accounts.

  • Engaged with incoming students and their families at orientation by conducting information fairs and giving presentations.

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Marketing & Promotions Intern, LSU Athletics                                                                           January 2019 - May 2019

  • Executed promotions and fan experience elements at LSU Athletic events (football, men’s/women’s basketball, baseball, softball, and gymnastics).

  • Developed advertising campaigns and fan experience initiatives, lead and manage sponsor involvement prior to and during events, distribute promotional items and advertising materials.

  • Assisted with event preparation and responding to fan inquiries.

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Leadership Experience:

Co-Director of Communications, Public Relations Association of Louisiana                             June 2021 - Present

  • Compile and distribute monthly e-newsletters via Constant Contact.

  • Work with an executive board of 12 to execute the strategic plan of the organization. 

  • Maintain the chapter’s website using StarChapter and establish a plan to keep it updated throughout the year.

  • Market monthly meetings and events to maintain member and community engagement.

  • Manage job postings board.

  • Serve on the following committees: communications, branding and membership.

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Public Relations Student Society of America (PRSSA)

  • Vice President, August 2020- Present

  • Public Relations Director, August 2019- May 2020

    • Publications Committee Head

  • Treasurer, August 2018- May 2019

    • Fundraising Committee Head

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LSU Manship School of Mass Communication

  • Manship Ambassador, August 2018- Present 

    • Events Chair 2018- Present​

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